What comes first graphic design or marketing? In our opinion it is our marketing services that come first. Without knowing who you are targeting and what will appeal to them how can your graphic design be effective?
How you present your company and your products and services to your customers can make the difference between business success and business failure! That’s where our graphic design services come into their own!
We’ve created many corporate identities taking into account everything from how they look on a 40foot truck to the icon you see on a phone as an App.
Your corporate identity needs to back-up the image, ethos and style of your organisation. If your products are high quality, but your correspondence, website and literature is poor then your product will be de-valued in the mind of your customer, which will have a knock-on effect on your pricing model.
Your corporate identity needs to invigorate and enthuse you and your team. You need to feel proud of it. It makes you stand out from your competition and is part of your unique selling proposition.
Many people confuse marketing with design. Design is very important and at Roar Marketing we provide graphic design services and also work with specialist designers and our corporate clients’ own graphic design teams. However, getting to know your business, understanding your customers and creating a corporate identity that will achieve your business and sales objectives (and an identity that will last for years; no matter what it needs to be used for) is where Roar Marketing can advise, properly brief designers, yours or ours, and show you the most cost effective implementation routes.
Please, don’t get a designer to just “knock-up” a logo for you – within a few months (or even weeks) you’ll find a corporate identity is not just a logo, and in the long-run you will simply end up paying more. The best advice is to do it right first time.
We provide a wide range of graphic design services to businesses in the Tamworth and Lichfield area, greater Birmingham and throughout the UK. We also have specialist graphic designers with experience in sectors such as the food industry and packaging.
A brand can be your whole business or can refer to a product range. Cadbury’s has a corporate identity, but Crunchie has a brand style and marketing plan all of its own.
Do your products, packaging or brand need a re-fresh or re-focus? Do you need to energise your sales team and give your business a boost? Roar has experience of re-branding businesses, re-positioning them in their marketplaces and increasing sales through re-designing product packaging and sales literature with terrific results.
When you meet us ask us about the project that saw one product’s sales increase by 600% and the only thing that changed was the artwork on the packaging. That is what marketing as a serious business discipline delivers!