Marketing Strategy and Marketing Planning

Marketing Strategy

marketing-strategyIdeally we like to begin our marketing consultancy services with our new clients by helping them undertake a strategic review of their business, which will incorporate more than you would usually ascribe to simply marketing.

We will take you back to basics. Asking, what you want to achieve? What is your overall business strategy? How does your marketing strategy support this? What are your business goals and priorities? What do you want to say to your customers and prospects? What do you want your customers, suppliers and competitors to say about you? We will help you get a clear picture of where you want to be and put a plan and budget in place to get you there.

We find that many businesses never take time to take stock of their business and step back just for a day or two to review whether the path they are on is going to achieve the business goals they want to achieve. With business strategy and marketing strategy so deeply intertwined our marketing consultancy services are carried out by a trained and qualified marketer who has been working with businesses at Board level for many years.

Marketing Planning

strategyMarketing planning is extremely important. If you don’t have a marketing plan, we will create one with you and help you put it into action. If you engage us to work on your marketing strategy, we usually create a marketing plan for you, fully costed out as part of this process.

When we work with you on marketing planning we’ll help you decide what’s the best and most cost effective way for you to attract new customers, keep your existing ones and sell more to them. Our marketing consultants will also help you monitor the results and advise you on what you should do next and help you implement that too – if you need us to.

Once you have got your marketing plan you will probably find that you will be able to use this as a blueprint for future years and future budgeting. One thing that sets Roar Marketing apart is our dedication and shear enjoyment of passing on marketing skills and knowhow to our clients. We consider it a job well done when you don’t need us anymore, or at least not as much – but that’s what we are here for, marketing services as and when you need them.

Marketing Audits

Many of our larger corporate clients have their own marketing team. Sometimes all they are looking for is a bit of advice and some fresh ideas. Let us take a look at your current marketing plan and materials. As marketing consultants we’ll suggest improvements and let you know what you’re doing well and what you’re not doing so well.

Then we can help you to develop your marketing tools by helping you to better understand your customers’ needs and design messages and campaigns that appeal directly to them and will get results.