Hi, I thought it was time to give you some feedback as to how our new catalogues have been received by the marketplace and the changes that have resulted.
Producing the catalogues was as much hard work as it was enjoyable, I’m sure we would still be working on them if you had not been “on-board”. Our customers old and new think the catalogues are fantastic, they describe them as having a great balance in being both easy to use and at the same time having the required technical information. Our Sales Manager said that the catalogues are now representative of Autotechnik and he is very pleased to have such a valuable sales tool.
As per the marketing plan built around the catalogues, existing customers are now purchasing from the new product ranges and our new customers are purchasing from both, we are all looking forward to a very successful 2008, thank you!