Websites and making them work hard for you
Every business or organisation needs a website. But too many business people go rushing off to a web agency, throw some existing marketing literature at them and then wonder why they don’t get the site they wanted, why it takes many months to get right and when the site is eventually launched its full of compromises and well over budget.
Roar Marketing has lots of experience of creating websites and professionally project managing them in many different industries including business to business and business to consumer selling sites, information sites or intranets and extranets for communicating within organisations or with stakeholders. To save on running costs and allow changes to be made whenever you need to, we always recommend that our clients have a Content Management System (CMS) which will allow you (or us on your behalf) to update your content – easily and regularly, which is essential for Search Engine Optimisation (SEO). SEO enables people to find your website when they search on Google or other search engines. SEO is a mixture of content management and technical stuff, and we are very happy to talk to you about this.
Let us help you understand what you want to achieve from your website and advise you on the best way to make this happen. We will help you scope the project, we will help you decide on the content, the navigation and layout, and we will work with your (or our) web partners to deliver your site, on time and on budget. We specialise in writing web content and if we become your marketing partner we will be able to bring together all your marketing activity so your website is always in sync with the rest of your marketing and vice versa.
Highly targeted and a fraction of the cost of traditional direct mail, all businesses should be making use of this communication tool, but in the right way. At Roar Marketing we produce a range of email communications from HTML email campaigns or simple pdf e-shots for our clients. Let us help you communicate with your customers in group mailings or through micro-targeted one to one campaigns using e-mail promotions or e-newsletters and benefit from our rules for successful e-marketing campaigns.
Social Media Marketing
Social Media is part of the marketing mix, but it is more important for some products and services than others. There is a lot of hype around social media and many people don’t really understand it or know how to use it. For an honest discussion about social media and how you could or should use it please contact us.